Build brand: sales skills

In every kind of exhibition, this is called display sales skills. Now more and more Chinese exhibition, so you want to display sales, we must choose an appropriate exhibition.
 
First of all, you must choose the exhibition scale.
 
If you are a small firm, face others are world class manufacturers to attract participants, are also large customers, and not your target customers, so you will only display their own enterprises small, this is not going to play with others. Like to participate in the world level champion heavyweight match, you have to register, you stand in others, the two meters, 150 kilograms, 60 kilograms a punch you, was killed. So you want to have a look what is your goal? If your goal is to pull your potential customers, you have to analyze this kind of will, your potential customers will come? They come, what will be the mood? Their main point of view? You have to properly select.
 
The exhibition techniques
 
To study the customer psychology; two is to do good, when, where,, money ready; three is the grouping; four is to find potential customers; five is the product presentation skills; six is to improve the recognition and exhibits moderate after follow-up.
Second, to do good, when, where, and so on, ready money.
 
Third, to marshalling.
 
This grouping is stem what? Multi purpose attack collocation, can be divided into several parts, such as: to collect the information -- for an exhibition, almost the competitors and the industry upstream and downstream all will come to you, so it is the opportunity to the entire industry to collect important information. Another example: a special friends, these friends sometimes ask an expert to learn speech, will invite officials cut the ribbon and speak, there will be industry of the managers, have counterparts, have your suppliers, your downstream, media friends, friends of the government, so I want to make friends with colleagues friends, like I want to make some friends, and the society and so on, don't let go. You must allocate personnel, each part to who to attack.
 
Fourth, looking for potential customers
 
Who is your potential customers? You ready to collect many latent customer data? Of course, not to say that the more the better, you should set a goal, you can consider to take many people go? With the number of data? In the field, you need to identify what is the potential customers, what is the fun? Potential customers usually ask what is the problem? Arrange who specifically to cope with potential customers, which people cope with sightseeing? For a large amount of data is, everyone is; two is important, should have closed, or like a swarm of bees, no, too late to make, and after a few days of the manufacturers to the business card, you also have no, no information, so want to protect your resources.
 
Fifth, product introduction
 
Those who talk interested people, do you think there is a chance to catch him, let him sit down to talk, then you are to give him the complete information. To your potential customers to try to let him stay, how to stay? A seduction skills, what each person likes? For example, to leave a business card, fill in data, have the opportunity to win awards.
 
Sixth, expand brand awareness
 
Large enterprises in order to standardize the purchasing behavior, avoid man-made improper, adopt bidding.
In addition to small and medium enterprises PR, must also join the ranks of the project bidding, strive for good, good user. Bidding is represent the general trend.
 
The visibility, of course, is reflected in this exhibition grade are you in; in addition to stand outside, and your staff dress, have your gifts, to try to make people have the impression of your brand. Such as gifts he won't throw, will stay with. In the past when the computer is flourishing, many manufacturers send mouse, introduces the packaging above is his web site and company. Customers now reluctant to throw, you can put in there every day to see. Send something different to increase brand visibility and rendering. Your people go out to participate in the exhibition, is a very good exercise, can have great experience, but really want to compile group.
 
Seventh, the overall consideration, to earn back.
 
Is a very tired after attending the exhibition, so you have to find a good dinner time and place, where's the toilet, a place to live in where, want to get ready. In addition to your network is how, who is in charge of traffic and the arrangement should not be ignored, in short to be good at the exhibition booth, even do very beautiful, but others are weak, did not play multiple levels of positive, next time do not necessarily do well. For an exhibition costs much time and effort, be sure to put it back.
Eighth, according to the effective data, implement the follow up.
 
Will be followed by the words, you should pay attention to, if you collect 400 customer data, generally speaking, participants will be forgotten soon after, lose that excitement, three to five days, up to two weeks. So you must finish the work within 5 days. One day a man called can play ten, you will be prepared to give them, gave them to the list. If the local customers to participate, you have to edge continued a few days, go visit them. So after the follow up for this part, you must grasp.
Strategic partner sales skills
 
Finally, a technique called strategic partners, sales skills. This is one of the highest level of customer relationship management, is to establish long-term partnership. There is a motive point in it, is to make the customer benefit sharing.
There are several ways to share interests: one is as long as the old customer, a discount, or discount, this is the most simple. Another take some accumulated points accumulated points, methods of some companies is filled with many purchases, return to certain preferential treatment, such as the United States can participate in the Silicon Valley technology seminar. Of course, this is corporate profits, but can let me go to the United States Silicon Valley walk, I will seriously accumulated points. So, you know, who to it is especially interested in, you take it accumulated on the head who. There is a people to develop products, in order to it to design a scheme, a style, a series of, a mold, to exclusive one stand, everyone to cooperate in the development of. Also can cooperate or joint venture to carry out some projects. These are long-term strategic partnership, it can have many ways gradually extended, such as "Chinese and foreign management" is the governing unit, we have a cooperation, this or that deeper relationship of. These ideas and methods, in order to create more value for customers.