INTER SG EXPO

Select the appropriate field is an important part of the plan. Must first consider is the crowd flow way, people know in the exhibition of the moving direction, and in accordance with the selected booth. For example, people often flow of the highest place is near the entrance and exit, restroom, lounge and eating area, and exhibition hall cylindrical and loading area are potential problems hindering the crowds. If you stand in the competition next door, the exhibitors will stall effective use, to show their products to local competitors. If during the exhibition will use the suspension, high frame or requirements such as cover frame high goods, must choose high enough to place, avoid the influence of visibility. In addition, the group of companies or enterprises can also be formed a delegation to attend the exhibition, will strengthen the momentum, expand the influence; 2 will also can be the museum opened in the exhibition, exhibition brand.

Exhibition of personnel training

Usually the exhibition personnel will focus on providing information for exhibitors, but ignore the real purpose of exhibitors, the manual, gifts and samples placed on the table as the visitors automatic take away, this not only can understand customer and market information, nor the purpose. They often ask for lack of skills and miss some important information. To avoid this problem to the training and preparation before the exhibition. The important thing is to participate in the exhibition of the staff should be willing to talk to strangers, and understand their needs, will be prepared in advance and enterprise print or delicate small gifts timely sent to potential customers, to achieve the ultimate aim of marketing. Pictures and the manual can let visitors to further understand the product beyond information display products. In addition, the exhibitors can also provide in the videos, model, product display card (clearly listed phone number, address, fax, mailing address and other information), to expand the propaganda effect.

Booth creativity and decoration

Most of the exhibition for exhibitors ceiling spotlights, or to prepare their own portable lighting system. According to industry survey, lighting can effectively improve awareness will exhibit 30% to 50%. In addition, the small, sharp display pictures, in order to create a strong visual effect. Too dense or too small pictures are not easy to read, use at the same time limit of the word propaganda. To put the pictures in view of the above place to start is placed, and the use of bold and eye-catching color, avoid to use the neuter color into the background, so that the platform from distance and can stand out. In addition, the exhibitors in the traditional way on large-scale space exhibition at the same time, we must highlight innovation in design, in order to attract the audience. To choose the proper display products and the products according to the booth size, avoid excessive congestion or empty.

Display advertising

Advertising plays an important role in the process of the exhibition, exhibition of professional management company that the exhibitor shall within three months before the exhibition, advertising reported at least one or more in a professional journal, then the report copies sent to current and potential customers, and additional information, to remind the product the customer will be on display in the exhibition, but also accompanied by the exhibition organizers provide, with the exhibitor's company name and booth number exhibit VIP card.

At the same time, connect more and more exhibition sponsored the cooperation unit and provide exhibitors website now, the exhibitors can improve the company and its website popularity, or prior agreement during the exhibition business negotiations. Exhibitors can also published the exhibition product pictures or themes in the webpage, and even more detailed product information, to improve the exhibition site identification.