How to grasp the exhibition successfully got orders

Map out a strategy before the exhibition

The first type: spying on military intelligence to fully understand the information of the exhibitionto exhibition, including quotation, the overall situation of the last exhibition analysis report,media planning, audience, as well as the product positioning. The product positioning of the exhibition will give exhibitors to provide important reference to what products exhibition.

The second type: if the company decided to strike first to gain the initiative participation, should be in, especially in some of the larger exhibition, exhibitors, exhibitors registration time will be tostop, because the organizers need enough time to do the exhibition preparation. So theenterprises shall register early, don't let slip the opportunity of.

The third type: the net ambush enterprises participating in the application, should be based on its own line of products, to maximize the invite potential customers with product positioning, for the full order and return the foreshadowing.

The powerful charge

The fourth type: the master pioneer exhibition, enterprises should select the most suitable for the exhibition booth staff. These people will not only relates to the effect of exhibitors, but alsoto overseas exhibitors, they will also relate to the visa success rate. Experience shows, someselected personnel, may be more familiar with the business, but somewhat lacking in Englishand reception, so not only can be difficult in the visa interview, but will also have an impact oncommunication with overseas buyers. Therefore, enterprises must select the entire businessteam, comprehensive ability, English level is higher than the staff.

The fifth type: the point of the attack, the enterprise according to the characteristics of theexhibitions, select the maximum advantage products suitable for the buyers, it is especially important for the first time to go to the exhibition business. For example, a shoe enterprisesmay produce men's and women's shoes, children's shoes, but the shoes do best, so exhibitors,exhibits to shoes mainly, but not both women's shoes, men's shoes, children's shoes and has a lot of, this will give the buyer leave "not professional" impression.

The sixth type: the momentum from participating in the period, should grasp the exhibition sitepromotion opportunity, make signs, promotional materials and small gifts, to the buyers to impress.

The seventh type: the logistics enterprises should do follow up logistic arrangement of the extension, including staff accommodation and other life issues, to dedicate, including second,and buyers round negotiation work etc.. Participate in the exhibition, many exhibitors logistical arrangements are often neglected, actually participating is just the first step in business startup,then communication is the key to business will be made. Moreover, logistics and supply can bewell maintained working team strong fighting capacity.

After the show overall net

The eighth type: follow up a victory with hot pursuit exhibitors is just the first step in building a relationship with customers, so the end of the exhibition, the clerk should strike while the iron is hot. Follow up, do business, order capture the largest possible.

The ninth type: the inventory of the battlefield after the end of the exhibition, the relevantpersonnel to do the following work: analysis of the exhibition effect, cost statistics, statistical analysis of the audience, the audience analysis on questionnaire, job skills, the booth staffsummary, competitor analysis, the behavior of the media reaction.

The tenth type: decided to a customer and orders have been signed, to do a good job inproduct pricing, production arrangements, do every business transaction no danger of anything going wrong.

Selection of efficient exhibition

The objective factors include the position in the industry, the exhibition reputation,internationally recognized degree, the number of exhibitors and buyers, the scale and the exhibition history.

Judge an exhibition is worth participating, enterprises should be from many aspects to it, which can be divided into objective factors and enterprise development.

In addition, enterprises should pay more attention to the development of the individual market,including manpower, time arrangement, the marketing strategy of the company, according to the special requirements of customers in Europe and america. At the same time, trends,competitor's booth location, area, decoration style, booth design and other information, alsoshould pay attention to the enterprise.

As for how to use exhibition do ring brand problem, miss Chen Minxin suggested, the enterprisemay request the location of the booth arrangement in the brand area, booth design to attract people, and product style is consistent, and to do publicity, can be twice the result with half the effort.